Card Association

By displaying the logos of the credit cards you accept, you grab a card holder’s attention and create a sense of trust in your business. They trust the credit card brands enough to carry them in their wallets, and that trust transfers to the merchants who accept them. When they trust you, they’re more likely to buy from you.

Fraud Liability

When accepting credit cards, businesses really need to protect themselves from fraud liability. One must keep in mind evolving security and compliance measures in order to prevent fraud. The few hundred dollars a new terminal will cost you is worth the peace of mind and will also help prevent charge backs.

Revenue Generation

Taking your business from a cash-only operation to one that accepts credit and debit cards increases your potential customer base tremendously. The more customers you attract, the more likely you are to make additional sales. Don’t give your competition those sales or the upper hand by not accepting a commonly used form of payment.

Checking out customers face-to-face should be easy, so choose a processing solution that’s right for your business.